Did you know that increasing backlinks to your website is very important. Backlinks provide evidence of votes of confidence, trust and authority about your website (Brockbank, 2020). So, I am working on increasing backlinks to my website. This checklist that I am using may prove to be helpful for you too!
- Guest blog
- Participate in a Podcast interview – e.g. you can listen to my recent podcast interview after reading my blog about the knowledge based view of technology transfer
- Get others to share your link
- You will need great content and visual aids
- Providing lists of resources like this checklist helps
- Be consistent and post consistently (e.g. once a week)
- Use trendy keywords and use keyword search tools to help you find keywords
- Interview others and tell the interviewee to post the video or audio link on their websites
- Post to social media platforms (e.g. Facebook, Twitter, Linkedin, Instagram)
- Post your website links in your business profiles (e.g. for academics *.edu sites and Linkedin)
- Create infographics and post in sites like Pinterest
- Post to social bookmarking sites
- Post to document sharing sites such as repositories (e.g. Academia, Bepress,
Researchgate, SSRN, Orcid) - Comment on others’ blogs. You can find them by looking for ‘do follow’ comments.
Here’s more you can do!
11. Post press releases.
12. Study web pages of others in your disciplines and use backlink tools to find out where their website is backlinked to
13. Ask people who mention you online to add your web link or reply and include your web link
14. Add your website to your trade associations’ websites (e.g. on your profile pages)
15. Find listicles in your industry. These are articles that list “The Best …” or “The top 10”. Try to get listed in these.
Try these tactics too!
16. Get active in digital public relations by partnering with journalists. Try the Help a Reporter Out (HARO) service.
17. Try Skyscrape which helps you find successful content with a lot of links, create better content and promote those that linked with you.
18, Try to get in on round-up posts. Run a Google search ‘keyword + roundup’. These may be monthly – – e.g. a July roundup.
19. Actively participate in discussion forums and groups with your trade associations and social media groups (e.g. Facebook and Linkedin groups). Establish yourself as an expert.
20. Ask your friends and acquaintances to add your website link to their websites and you reciprocate as a way of increasing backlinks to your site!
Work Cited:
Brockbank, J. (2020, November 25). Semrush Blog. Retrieved from What Are Backlinks?
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