Introduction
In this video, I give you some ideas about how promote your academic research. The motivation for this presentation is I attended the Academy of Management conference in Chicago. I attended a faculty development workshop and paper development workshop for hosted by the Social Issues and Management Division. And some international scholars shared that their universities give credit to scholars for the impact of promoting their research, do social media marketing. Now, that was pretty neat!! When measuring performance with respect to scholarly impact, leaders don’t just go by your citations. When scholars are citing your work, they go by total impact of your marketing and promotion effort in getting the word out about your research. So, I thought that was pretty cool!! And I started researching ideas for promoting my own research. And I just want to share some of that with you.
About Dr. Clovia Hamilton – got started in AI
So, here’s a little bit about my background. Research promotion has a lot to do with search engine optimization. I am by no means an expert SEO. But I have been in this space a very long time- – since way back in the 1980s. I was a research assistant for the US Army Corps of Engineers in Champaign IL. I worked on the development of expert system knowledge management tools. The idea was, we would capture the information that our experts knew about the construction army barracks and other military facilities before they retired. This would help more junior engineers learned from the experienced engineers.
This is why social media marketing and search optimization interests me. And since 2005, I’ve been very active in social media marketing. I’m a patent attorney. And I went on to work for the US Patent and Trademark Office and learn how to you know what to do about reviewing patents for patentability. Then I went on to the US EPA’s National vehicle and emissions lab in Ann Arbor Michigan.
Had fun joining the Academy way back in 1999 in research administration as a technology commercialization specialist. And I started publishing law articles back then. I was not a faculty member. I was on an administrative side. Did a short stint as an assistant professor at East Carolina University and then started consulting. Unfortunately, I abandoned my research but used social media marketing when I was consulting to attract clients. So, I’m a fan of search engine optimization.
Importance of social media marketing
I also want to share a quick story about that experience, because my colleagues at Georgia Tech were naysayers about social media marketing. They didn’t want to have anything to do with being active online, to promote our work in our activities. For the work that I was doing at Georgia Tech, I was in a government contracting space. And but I’ll share a quick story with you. We had an event in Albany, Georgia, at the Civic Center, we call this speed partnering, where we hit small businesses.
We’re trying to partner them with government agencies for government contracts. I was real active in social media. And through Twitter, and networking on Twitter, I was able to get Fox News, interested in the event and they sent camera crew down. And we got a lot of news press and coverage and interviews and all kinds of wonderful things, all because of dialogue on Twitter. So, I’m a huge fan, because it’s just really fast and quick, you’re not picking up the phone, trying to figure out who to talk to and play some phone call or send out emails and not get a response. Social Media Marketing is the way to go.
Getting cited
When I re-entered the Academy as an Assistant Professor at Winthrop University, I didn’t have very many citations. I only had 25 cites. Now, Google recognizes 70 and I have found about 100. When you get cited by other authors, that’s evidence of making an impact and joining scholarly conversations. So, I’m kind of proud of my little numbers and I want to share some of the ideas that I’ve come across and some of the things that seem to be working.
Brand Identity
The first step is, I would say you need a brand identity to promote your academic research. The very first step is “know thyself”. Start by answering: Can you define research agenda? What do you stand for? How about the purpose of your research? Why are you conducting research? My research is focused on how to improve technology commercialization operations. This is related to inventions and marketing and promoting and licensing inventions, which is my background and patenting. Also research how to increase diversity and technology commercialization by addressing some social issues and Technology Management. And some of the social issues
The next step is that you need to start curating content that’s related to your brand identity. This is content that you would share with people in your network online. So, I get a lot of news feeds that come to my email address, my personal email address. And I’m signed up with a lot of listservs to trade organizations. I read these for an hour each morning. If I come across some interesting articles, I’ll share them with friends in Facebook, Twitter and LinkedIn. That’s the name of the game! Share!!
Don’t just use how promote your research. You’re also being a part of the conversation about what’s going on in your research area. For example, I get from the American Society of Engineering Education (ASEE). They’ve been covering Chinese intellectual property piracy quite a bit which is an area that I’m interested in. I collect these. I can use them in my research papers and share with others that are interested.
The third step is, of course, you want to write research papers. But you want to write your papers with Search Engine Optimization (SEO) in mind. Be very careful about keywords that you select. Use tools like Google Trends.
Learn much more by watching the video!